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This website states the following, "Quality is not an act, it is a habit." We analyzed that the web site also stated " Always give people more than what they expect to get." It also stated " To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. Do you need inspiration for your next project? Aquadro and Cerruti delivers service, quality and integrity. Aquadro and Cerruti, Inc. Box 656 Northampton, Massachusetts 01061." The header had construction managers as the highest ranking search term. It was followed by general contracting, general contractors, and engineers which isn't as ranked as highly as construction managers. The next words they uses is Northampton. Massachusetts was also included and might not be understood by search parsers.